TheFashionPixie App is available to download free from iTunes and mirrors the live sales information that is published on the website. So it’s one smart App…if you pardon the pun.

But it’s not just the App that does the business. The successful launch highlights what we knew, and that is the huge PR value that is gained from using the right distribution method which hits the targets that matter. We’ve cut our cloth to fit, so much so that the App will probably pay for itself in the end.

So far, TheFashionPixie.com has collared 260 backlinks on the net in less than 24 hours. Using an online distribution service for a cost of £110, the media release has gone to more than 850 sites run by bloggers, tweeters and online publications who receive not only the  words, but images both still and moving including a YouTube clip, which was produced in-house using flipshare.

The site is very busy to say the least and we expect to see SEO benefits aplenty such as Google indexing and inbound links from other sites…Versace results for Primark prices.