March 12 / AppealPR News, Social media / Susan Reid
Seventy-six per cent of companies still do not have a clearly defined social media policy.
A recent article from Mashable provides a useful starting point covering the ’10 must-have’ areas which a social media policy should cover.
1. Introduce the purpose of social media
2. Be Responsible for what you write
3. Be authentic
4. Consider your audience
5. Exercise good judgment
6. Understand the concept of community
7. Respect copyrights and fair use
8. Remember to protect confidentiality and proprietary information
9. Bring value
10.Productivity matters…
April 5 / Social media / Sarah Hone
Has Google taken one slightly creepy step too far with its latest surreal mission to enter our psyches? Project Glass, is the result of an enterprise into wearable computing at the search company’s ...
April 4 / AppealPR News, Social media / Susan Reid
A clever infographic from Mindflash succinctly encompasses how a business should approach training the different types of social media user within a company to ensure they are effective ambassadors ...
March 26 / Social media / Susan Reid
Twitter Etiquette Here’s an interesting blog from Mashable discussing how small businesses should approach ‘follow-back courtesy’ on Twitter....
March 12 / AppealPR News, Social media / Susan Reid
Seventy-six per cent of companies still do not have a clearly defined social media policy. A recent article from Mashable provides a useful starting point covering the ’10 must-have’ areas w...
November 29 / AppealPR News, Public relations, Yorkshire / Sarah Hone
The Business of Manufacturing, a Question Time style debate on the future of UK manufacturing, chaired by Peter Marsh of the Financial Times, attracted lots of media attention last week. Wit...
November 11 / AppealPR News, Public relations, Yorkshire / Rachel Pycock
One of our professional services clients, Grant Thornton, is also using video to convey its news in a more engaging way. The following video was featured on TheBusinessDesk.com and encapsulates the ke...
November 2 / AppealPR News / Susan Reid
We’ve long been advocates of online video, believing that telling a news story visually is a great way of engaging the audience as well as providing valuable search engine optimisation benefits. R...
August 8 / Social media / Rachel Pycock
If you haven’t heard Google+ mentioned over the last few weeks, where have you been? Although Google have tried to downplay the launch, its new social network is here, and users have been clamou...
July 11 / Public relations, Social media / Susan Reid
As of the end of last year, for the first time, more people in the US were reading their news online than from traditional newspapers. The continuing decline of print was clearly demonstrated in a sur...
June 24 / AppealPR News, Public relations, Yorkshire / Susan Reid
As a B2B PR consultancy specialising in professional services, much of our work tends to involve writing fairly gritty, technical articles, often around complex financial issues. When we came across a...