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March 26 / Social media / Susan Reid

Twitter Etiquette

Twitter Etiquette

Twitter Etiquette

Here’s an interesting blog from Mashable discussing how small businesses should approach ‘follow-back courtesy’ on Twitter.…

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April 5 / Social media / Sarah Hone

Google’s glasses of the future

Has Google taken one slightly creepy step too far with its latest surreal mission to enter our psyches? Project Glass, is the result of an enterprise into wearable computing at the search company’s ...

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April 4 / AppealPR News, Social media / Susan Reid

How to train employees to handle social media

How to train employees to handle social media

A clever infographic from Mindflash  succinctly encompasses how a business should approach training the different types of social media user within a company to ensure they are effective ambassadors ...

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March 26 / Social media / Susan Reid

Twitter Etiquette

Twitter Etiquette

Twitter Etiquette Here’s an interesting blog from Mashable discussing how small businesses should approach ‘follow-back courtesy’ on Twitter....

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March 12 / AppealPR News, Social media / Susan Reid

Social Media Policy Top Tips

Social Media Policy Top Tips

Seventy-six per cent of companies still do not have a clearly defined social media policy.  A recent article from Mashable provides a useful starting point covering the ’10 must-have’ areas w...

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November 29 / AppealPR News, Public relations, Yorkshire / Sarah Hone

Leeds Manufacturing video amplifies national debate

  The Business of Manufacturing, a Question Time style debate on the future of UK manufacturing, chaired by Peter Marsh of the Financial Times, attracted lots of media attention last week. Wit...

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November 11 / AppealPR News, Public relations, Yorkshire / Rachel Pycock

Bringing an event to life with video

One of our professional services clients, Grant Thornton, is also using video to convey its news in a more engaging way. The following video was featured on TheBusinessDesk.com and encapsulates the ke...

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November 2 / AppealPR News / Susan Reid

Online Video is Three Times More Likely to be Covered

Online Video is Three Times More Likely to be Covered

We’ve long been advocates of online video, believing that telling a news story visually is a great way of engaging the audience as well as providing valuable search engine optimisation benefits.  R...

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August 8 / Social media / Rachel Pycock

Google+ the New Facebook?

Google+ the New Facebook?

If you haven’t heard Google+ mentioned over the last few weeks, where have you been? Although Google have tried to downplay the launch, its new social network is here, and users have been clamou...

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July 11 / Public relations, Social media / Susan Reid

Online News More Popular than Print

Online News More Popular than Print

As of the end of last year, for the first time, more people in the US were reading their news online than from traditional newspapers. The continuing decline of print was clearly demonstrated in a sur...

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June 24 / AppealPR News, Public relations, Yorkshire / Susan Reid

Save the rainforests, save the world

Save the rainforests, save the world

As a B2B PR consultancy specialising in professional services, much of our work tends to involve writing fairly gritty, technical articles, often around complex financial issues. When we came across a...

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