August 8 / Social media / Rachel Pycock
If you haven’t heard Google+ mentioned over the last few weeks, where have you been?
Although Google have tried to downplay the launch, its new social network is here, and users have been clamouring for an invite to its trial.
Unlike thousands of other social networks’ attempts to knock Facebook from the top, the buzz around Google+ is indicating that it has real legs and here at Appeal we have all been trying it out.
Although in the early stages, we’ve been impressed with what we’ve seen so far. The network is very intuitive, structured in a similar way to Facebook and the combination of concepts are generally sound more complex than they actually are to use. Google already have …
November 11 / AppealPR News, Public relations, Yorkshire / Rachel Pycock
One of our professional services clients, Grant Thornton, is also using video to convey its news in a more engaging way. The following video was featured on TheBusinessDesk.com and encapsulates the ke...
November 2 / AppealPR News / Susan Reid
We’ve long been advocates of online video, believing that telling a news story visually is a great way of engaging the audience as well as providing valuable search engine optimisation benefits. R...
August 8 / Social media / Rachel Pycock
If you haven’t heard Google+ mentioned over the last few weeks, where have you been? Although Google have tried to downplay the launch, its new social network is here, and users have been clamou...
July 11 / Public relations, Social media / Susan Reid
As of the end of last year, for the first time, more people in the US were reading their news online than from traditional newspapers. The continuing decline of print was clearly demonstrated in a sur...
June 24 / AppealPR News, Public relations, Yorkshire / Susan Reid
As a B2B PR consultancy specialising in professional services, much of our work tends to involve writing fairly gritty, technical articles, often around complex financial issues. When we came across a...
June 15 / AppealPR News, Public relations, Social media, Yorkshire / Susan Reid
2011 seems to be the year of the video news release. With many news channels now hosted online and even traditional media developing sophisticated websites, the provision of a concise, focused video...
May 31 / AppealPR News, Social media / Susan Reid
I know that traditionally women are meant to be the maestros in the multi-tasking arena, but anyone with teenagers will be aware that being engaged with just one digital screen at any time is simply n...
May 19 / Marketing, Social media / Susan Reid
Over the last 20 years, the growth in the scale and significance of the internet has been phenomenal, making it one of the most powerful platforms for communication today. But who would have thought...
February 4 / Marketing / Susan Reid
That was the promise made by the latest seminar hosted by the Yorkshire group of professional services marketing association, the PM Forum. Presented by Yorkshire business woman and former Apprentic...
January 25 / AppealPR News, Social media / appealpr
Overused pun aside, my name is Jon, I’m on professional placement here at Appeal PR and I will be guest blogging. Amongst the top ten fastest rising search terms of 2010 was, of course, Justin ...