November 2 / AppealPR News / Susan Reid
We’ve long been advocates of online video, believing that telling a news story visually is a great way of engaging the audience as well as providing valuable search engine optimisation benefits. Recent research from RealWire brings home what an effective tool it is.
It seems that news releases that include video content achieve three times more coverage than releases don’t have multimedia content. The research showed that for those releases with editorial or blog coverage, the average number of pieces was 17.1 for the releases with video content. This was almost three times the figure for the sample without video content of 6.2 and four-and-a-half times more than the distribution industry average of 3.8 pieces.
The latest technology has made …
November 11 / AppealPR News, Public relations, Yorkshire / Rachel Pycock
One of our professional services clients, Grant Thornton, is also using video to convey its news in a more engaging way. The following video was featured on TheBusinessDesk.com and encapsulates the ke...
November 2 / AppealPR News / Susan Reid
We’ve long been advocates of online video, believing that telling a news story visually is a great way of engaging the audience as well as providing valuable search engine optimisation benefits. R...
August 8 / Social media / Rachel Pycock
If you haven’t heard Google+ mentioned over the last few weeks, where have you been? Although Google have tried to downplay the launch, its new social network is here, and users have been clamou...
July 11 / Public relations, Social media / Susan Reid
As of the end of last year, for the first time, more people in the US were reading their news online than from traditional newspapers. The continuing decline of print was clearly demonstrated in a sur...
June 24 / AppealPR News, Public relations, Yorkshire / Susan Reid
As a B2B PR consultancy specialising in professional services, much of our work tends to involve writing fairly gritty, technical articles, often around complex financial issues. When we came across a...
June 15 / AppealPR News, Public relations, Social media, Yorkshire / Susan Reid
2011 seems to be the year of the video news release. With many news channels now hosted online and even traditional media developing sophisticated websites, the provision of a concise, focused video...
May 31 / AppealPR News, Social media / Susan Reid
I know that traditionally women are meant to be the maestros in the multi-tasking arena, but anyone with teenagers will be aware that being engaged with just one digital screen at any time is simply n...
May 19 / Marketing, Social media / Susan Reid
Over the last 20 years, the growth in the scale and significance of the internet has been phenomenal, making it one of the most powerful platforms for communication today. But who would have thought...
February 4 / Marketing / Susan Reid
That was the promise made by the latest seminar hosted by the Yorkshire group of professional services marketing association, the PM Forum. Presented by Yorkshire business woman and former Apprentic...
January 25 / AppealPR News, Social media / appealpr
Overused pun aside, my name is Jon, I’m on professional placement here at Appeal PR and I will be guest blogging. Amongst the top ten fastest rising search terms of 2010 was, of course, Justin ...