July 2 / AppealPR News / Gideon Fireman
The latest seminar hosted by the Yorkshire group of the professional services marketing association, the PM Forum, gave some useful tips for building a dream client base which are relevant to most industry sectors.
Presented by Stephen Holgate from PACE Partners International, who has spent more than 20 years helping businesses to grow, the message was that marketers must identify actions that would help their organisation “win more of the right work from the right clients at the right fee”, an appropriate objective for businesses in any sector.
To help formulate what the perfect client base would look like in two to three years time, Stephen suggested sending a post card back from the future – the aim…
July 20 / Public relations, Social media / Susan Reid
As print newspapers face fierce competition from digital media, the concept of charging readers for online content has been a hot topic of debate. However, with news this week that The Times has los...
July 2 / AppealPR News / Gideon Fireman
The latest seminar hosted by the Yorkshire group of the professional services marketing association, the PM Forum, gave some useful tips for building a dream client base which are relevant to most ind...
June 11 / AppealPR News / Gideon Fireman
For PR practitioners and their clients, there’s a lesson to be learnt as the huge oil disaster in the Gulf of Mexico continues and I don’t just mean simply referring to it as a “leak”. All ...
June 7 / AppealPR News / Gideon Fireman
Let’s face it, with the Prime Minister warning of the impact of tackling the country’s £156 billion deficit and the sound of axes being sharpened ahead of the Budget on June 22, it would be fai...
May 19 / AppealPR News / Gideon Fireman
Our online alert service for fashion bargain hunters, TheFashionPixie.com has just launched the UK’s first iPhone App which lets users see where the best High Street bargains are, while they’re ou...
May 17 / Marketing, Public relations, Yorkshire / Susan Reid
Although every sector and indeed every organisation, has its own specific marketing ‘challenges’, it’s sometimes interesting to get a feel for issues outside your own environment which might hel...
May 7 / Public relations / Gideon Fireman
Here’s a question; what do the coastlines of Louisiana, Mississippi, Alabama and Florida have in common with BP’s green credentials? Answer, a massive oil slick could do all of them untold harm fo...
April 13 / Marketing, Public relations, Social media / Fiona Kendall
Although it has bubbled away for a long time, the Greenpeace anti-Nestle campaign very publicly reared its head recently, giving Nestle the perfect chance to feature as a high profile case study on ho...
April 6 / AppealPR News, Marketing, Social media / Paul Snape
I wish there was some decent guidance about developing ‘apps’ for iPhone, BlackBerry and Android platforms, but there seems to be a conspiracy by 'techies' to keep the process as mysterious as p...
March 17 / AppealPR News / Susan Reid
For everyone else out there, whose iPhone is their new best friend (did you know that a staggering 91 per cent of users would recommend the device?) , I feel it’s only fair to share some of my curr...