How to Find a Fashion Bargain

Bagging a bargain to add to my wardrobe is one of those lovely feelings in life that always makes me buzz with glee; there’s that delicious smugness when, on finding something I love, I discover it’s also an absolute steal. Budgeting logic is justifiably overruled – it’s worth much more, so I’m allowed to have it!

Imagine my delight at working on our latest project, the launch of www.TheFashionPixie.com, a free website designed for fashion bargain hunters.  The beauty of this site is that it does all the work for you – instead of having to subscribe to hundreds of retailers, it compiles all of the sales, discounts and special offers and even sends you a couple of email alerts every week to make sure you stay ahead of the pack. Yes, it has already become one of my favourite on-line tools – part of my daily checklist and something I have been passing on to my address book in lieu of individual sale snippets.

There’s nothing else out there that does what this site does. It’s brilliant. And it means I can satisfy my shopping appetite armed with the best deals out there. It’s quite a liberating feeling – I no longer have to depend on friends to pass on those they come across because I can check for myself at the click of a button. It’s a great concept that will make retail therapy that little bit more therapeutic. Although admittedly, it’s not doing anything for my bank balance!

So far, the site has showcased sales and vouchers for a huge range of retailers. I’ve been able to feed my shoe addiction with offers at Moda in Pelle, Kurt Geiger, Jones the Bootmaker and Jimmy Choo (the latter for window shopping only!), whilst getting more bang for my buck with my Christmas shopping (for me and others…) thanks to sales at Debenhams, Oasis, Dorothy Perkins and White Stuff. It’s an easy to use site that should be a staple for all money, style and fashion conscious ladies out there.

I know that I am not alone in my bargain-hunting addiction. In fact, picking up ‘a steal’ is becoming a fashion in its own right these days. It’s no longer embarrassing to admit that we trawl the sale rails and internet deals when stocking up our glamorous wardrobes. After receiving a compliment about a new item of clothing/shoes/handbag, we can’t wait to point out that we found this fashion must-have for a fraction of its ‘real’ price. 

What’s more, it’s only fair to share this type of essential female knowledge with friends. We knew that the viral nature of this project would make it perfect for a social media campaign.  On the day it launched, Google picked it up and its search listings filled the first page – unheard of for a new website and all down to the excellent SEO benefits of social media.  Just a week since its launch, there are already almost 500 fashion pixies subscribed to the site and they’re multiplying fast.

With many of the January sales arriving before Christmas this year, there are plenty of bargains to be had by the savvy fashionista.  So, take a quick peek at www.TheFashionPixie.com (and don’t forget to tell all your friends!) and you too can enjoy that frisson of excitement as the emailer lands in your inbox, knowing that there are yet more must-have essentials for your wardrobe, just a click away…