http://appealprblog.com Appeal PR - Harrogate, Yorkshire Public Relations Consultants | Agencies Tue, 20 Jul 2010 11:33:38 +0000 http://backend.userland.com/rss092 en As print newspapers face fierce competition from digital media, the concept of charging readers for online content has been a hot topic of debate.  However, with news this week that The Times has lost two thirds of its online audience since erecting a pay wall in early July, this might ... http://appealprblog.com/read-all-about-it-%e2%80%93-at-a-price/ The latest seminar hosted by the Yorkshire group of the professional services marketing association, the PM Forum, gave some useful tips for building a dream client base which are relevant to most industry sectors. Presented by Stephen Holgate from PACE Partners International, who has spent more than 20 years helping businesses ... http://appealprblog.com/building-a-dream-client-base/ For PR practitioners and their clients, there’s a lesson to be learnt as the huge oil disaster in the Gulf of Mexico continues and I don’t just mean simply referring to it as a “leak”. All things considered, BP probably felt its crisis management strategy was just about holding up in ... http://appealprblog.com/a-lesson-in-crisis-management/ Let’s face it, with the Prime Minister warning of the impact of tackling the country’s £156 billion deficit  and the sound of axes being sharpened ahead of the Budget on June 22, it would be fair to say, in an understated sort of way, that things, on the whole, are ... http://appealprblog.com/recession-means-pr-alarm-bells-are-ringing/ Our online alert service for fashion bargain hunters, TheFashionPixie.com has just launched the UK’s first iPhone App which lets users see where the best High Street bargains are, while they’re out shopping.  TheFashionPixie App is available to download free from iTunes and mirrors the live sales information that is published on ... http://appealprblog.com/social-media-distribution-gets-its-kit-off/ Although every sector and indeed every organisation, has its own specific marketing ‘challenges’, it’s sometimes interesting to get a feel for issues outside your own environment which might help to cast some light on your organisation’s particular situation. With many clients within the professional services sector, we were pleased to be ... http://appealprblog.com/marketing-in-professional-services/ Here’s a question; what do the coastlines of Louisiana, Mississippi, Alabama and Florida have in common with BP’s green credentials? Answer, a massive oil slick could do all of them untold harm for a long time to come. As the tide of crude leaking from a damaged well in the Gulf ... http://appealprblog.com/green-credentials/ Although it has bubbled away for a long time, the Greenpeace anti-Nestle campaign very publicly reared its head recently, giving Nestle the perfect chance to feature as a high profile case study on how not to respond to a crisis when using social media. The power of social media has made ... http://appealprblog.com/have-a-break/ I wish there was some decent guidance about developing ‘apps’ for iPhone, BlackBerry and Android platforms, but there seems to be a conspiracy by 'techies' to keep the process as mysterious as possible! We have been working on several in the past few weeks (that aren’t launched yet, so we can’t ... http://appealprblog.com/developing-iphone-apps-isn%e2%80%99t-rocket-science/ For everyone else out there, whose iPhone is their new best friend (did you know that a staggering 91 per cent of users would recommend the device?) , I feel it’s only fair to share some of my current favourites from the hundreds of fast-emerging apps. Over the last few months, everyone ... http://appealprblog.com/an-app-a-day/