http://appealprblog.com Appeal PR - Harrogate, Yorkshire Public Relations Consultants | Agencies Fri, 05 Mar 2010 15:30:34 +0000 http://backend.userland.com/rss092 en This week’s BBC strategy review proposing a wave of closures and cuts in its online, television and radio services has left me somewhat perplexed.  Surely this great institution, envied throughout the world, is flourishing in the digital age?   Against the odds, the dinosaur seems to have successfully embraced new media, ... http://appealprblog.com/bbc-penalised-for-success/ Over the last 20 years, women’s attitude towards technology has shifted dramatically.  Who has the most megabytes is no longer purely the domain of men, the use of gadgets from netbooks to smart phones is now ubiquitous and women’s wants are playing an increasingly significant role in the design of ... http://appealprblog.com/pink-is-not-the-new-black/ After the growing hysteria last year when it appeared that the Twitter epidemic was more virulent than swine flu, I was interested to see a report in Social Media Today indicating that the chirrup may be going out of this social media phenomenon, despite its 75 million user accounts. Apparently, although ... http://appealprblog.com/have-you-lost-your-tweet/ Apple boasts that it’s “a truly magical, revolutionary product”. Analysts have heralded its arrival as a potential saviour for the publishing industry. A journalist described it as an iphone on steroids. The much anticipated advent of the iPad couldn’t possibly live up to the hype and has had a mixed ... http://appealprblog.com/ipad-or-ifad/ While it’s almost impossible to keep up with the latest trends being followed by Gen Y (that’s the teens and 20s age segment), it’s nice to feel that you at least have your finger on the pulse and know what’s ‘in’ with the younger generation.  Having felt suitably smug that ... http://appealprblog.com/games-websites-are-the-new-facebook/ There’s often an air of wary apprehension surrounding the business community’s attitude to journalists. For those who have few dealings with the media, an innocently probing question from a journalist can be all it takes for them to close ranks and raise suspicions. But most of the time, the press ... http://appealprblog.com/handy-hints-for-dealing-with-the-media/ Apart from opening presents and recovering from too much turkey, I was amazed to read that on 25th December much of the nation was shopping on the internet!  It seems that almost 4m of us spent over £100m online on Christmas Day, according to figures.  What's more,  Boxing Day was the ... http://appealprblog.com/what-were-four-million-britons-doing-on-christmas-day/ An interesting article on Netimperative  gives a flavour of some of the key issues of 2009 in its usual concise fashion - Iran, Swine Flu, Michael Jackson, Susan Boyle and Harry Potter were all top trends over the last 12 months. Since its birth just three years ago, the micro blogging ... http://appealprblog.com/trends-on-twitter-in-2009/ There’s always a fair amount of retrospective analysis as we approach a New Year, let alone a new decade.  It certainly seems like an awful lot has happened since the millennium was welcomed with a mixture of euphoria and trepidation – do you remember how we worried that the move ... http://appealprblog.com/what-next-for-digital-britain/ One of a journalist’s most useful tools these days is his delete button. Swarms of news releases ping their way through cyberspace every day, but only a handful will ever see the light of day.  Bear in mind that a journalist’s inbox is probably amongst the busiest in the country.  Greg ... http://appealprblog.com/ten-tips-for-writing-killer-news-releases/