To really see a return on your investment, especially when it comes to social media, companies need to know that it takes time to build relationships with followers/customers. It`s about taking the time to engage in dialogue (Not simply pushing products/services on them).

At the end of the day followers are people looking for information. A company which takes the time to engage will stand head and shoulders above those that do not.

Have a great weekend,
Richard

Having previously run a recruitment business, I must mitigate a little by defending some recruiters: unless you’ve done the job yourself you wouldn’t appreciate how hard it can be. Many had rock star lifestyles in those long years of excess, without necessarily having much to commend them. Now, there are many people unemployed from the industry, many more on high perecentages of commission and in almost daily threat of losing their job. Recruiters will often work long hours under great stress.

I wouldn’t suggest a sympathetic approach – after all these motivational forces mean many are thinking extremely short-term in their business dealings with you as a customer; however before you slam the phone down with venom, spare a thought for these shallow but suffering creatures.

I tell people to treat it like real life networking where you tell people what you do in 30 secs – the only difference is you do it in 140 characters. Basically, it helps you build relationships and that is what social media is all about.