November 29, 2011 / AppealPR News, Public relations, Yorkshire / Sarah Hone
The Business of Manufacturing, a Question Time style debate on the future of UK manufacturing, chaired by Peter Marsh of the Financial Times, attracted lots of media attention last week. Wit
November 11, 2011 / AppealPR News, Public relations, Yorkshire / Rachel Pycock
One of our professional services clients, Grant Thornton, is also using video to convey its news in a more engaging way. The following video was featured on TheBusinessDesk.com and encapsulates the ke
June 24, 2011 / AppealPR News, Public relations, Yorkshire / Susan Reid
As a B2B PR consultancy specialising in professional services, much of our work tends to involve writing fairly gritty, technical articles, often around complex financial issues. When we came across a
June 15, 2011 / AppealPR News, Public relations, Social media, Yorkshire / Susan Reid
2011 seems to be the year of the video news release. With many news channels now hosted online and even traditional media developing sophisticated websites, the provision of a concise, focused video
November 11, 2010 / AppealPR News, Social media, Yorkshire / Susan Reid
Every now and then, you see a blog which makes you think. A recent post from Nixon McInnes raised the interesting topic of ‘social media goodness’. Why do people bend over backwards to help o
September 24, 2010 / Marketing, Public relations, Social media, Yorkshire / Paul Snape
Gone are the days when bloggers were opinionated frustrated writers pounding away on obscure web sites. In 2007 the first bloggers in the US received formal press credentials although the history
August 10, 2010 / AppealPR News, Marketing, Social media, Yorkshire / Paul Snape
My best 40th birthday gift in June was the much heralded iPad, a gorgeous piece of design that I knew I wanted, but wasn’t sure quite why. A few months on and it has found a new place in my daily
May 17, 2010 / Marketing, Public relations, Yorkshire / Susan Reid
Although every sector and indeed every organisation, has its own specific marketing ‘challenges’, it’s sometimes interesting to get a feel for issues outside your own environment which might hel
December 10, 2009 / Marketing, Public relations, Social media, Yorkshire / Paul Snape
This somewhat provocative question arose last week as I prepared to address an event hosted by the Yorkshire PM Forum with the aim of giving timely and informed advice to professional services market
November 9, 2009 / AppealPR News, Marketing, Public relations, Yorkshire / Paul Snape
When will organisations, particularly in the public sector, realise that a rigid tendering process just doesn’t work for PR and marketing? I get that there are rules for ensuring value is offered