May 17, 2010 / Marketing, Public relations, Yorkshire / Susan Reid
Although every sector and indeed every organisation, has its own specific marketing ‘challenges’, it’s sometimes interesting to get a feel for issues outside your own environment which might hel
December 10, 2009 / Marketing, Public relations, Social media, Yorkshire / Paul Snape
This somewhat provocative question arose last week as I prepared to address an event hosted by the Yorkshire PM Forum with the aim of giving timely and informed advice to professional services market
November 9, 2009 / AppealPR News, Marketing, Public relations, Yorkshire / Paul Snape
When will organisations, particularly in the public sector, realise that a rigid tendering process just doesn’t work for PR and marketing? I get that there are rules for ensuring value is offered
September 15, 2009 / Marketing, Public relations, Social media, Yorkshire / Susan Reid
I first heard about LinkedIn a couple of years ago and duly signed up having been told that ‘everyone’ was joining. After a quick five minutes spent creating a brief profile, I thought no more a
August 18, 2009 / AppealPR News, Marketing, Public relations, Social media, Yorkshire / Paul Snape
Like many businesses our sales fell in the first half of this year, but we have increased our marketing spend, placed adverts with key media, networked through our client base, invested in trainin
August 7, 2009 / Social media, Yorkshire / Paul Snape
Just think of it, June 2018, a balmy Saturday evening and a capacity crowd are coming to watch Brazil vs Italy at Elland Road. The recently improving Marketing Leeds are quick off the blocks with
August 3, 2009 / Marketing, Public relations, Yorkshire / Paul Snape
Last year a client I work with referred to this as a 'leopard spot recession', he explained how some people were being really badly hit and others werent feeling it at all. This is still proving the
July 25, 2009 / AppealPR News, Yorkshire / Paul Snape
There is a funny thing going on, and no one wants to talk about it! Over the past month Appeal has won four new client accounts, good Yorkshire businesses that are doing well and want to tell poten
July 21, 2009 / AppealPR News, Public relations, Yorkshire / Paul Snape
Well, its often been said that PR people like the sound of their own voice and the look of their own copy. I disagree, and we have, for many years been very happy being the anonymous people be