December 7, 2010 / AppealPR News, Social media / Susan Reid
If you’re wondering what 2011 might have in store in the fast moving digital world, some recent research from The Futures Company ht gives a taste of the year ahead. - Shock, ho
November 24, 2010 / AppealPR News, Marketing, Social media / Susan Reid
It’s now well known that adding a blog to your company’s web site is an excellent way of maximising search engine optimisation (SEO). Google et al love blogs because (if managed properly) they a
November 11, 2010 / AppealPR News, Social media, Yorkshire / Susan Reid
Every now and then, you see a blog which makes you think. A recent post from Nixon McInnes raised the interesting topic of ‘social media goodness’. Why do people bend over backwards to help o
September 24, 2010 / Marketing, Public relations, Social media, Yorkshire / Paul Snape
Gone are the days when bloggers were opinionated frustrated writers pounding away on obscure web sites. In 2007 the first bloggers in the US received formal press credentials although the history
September 16, 2010 / AppealPR News, Public relations, Social media / Susan Reid
The ubiquitous internet really has given ‘power to the people’. Any individual now has the potential to wield the influence of a journalist – all he has to do is identify a niche subject and c
August 10, 2010 / AppealPR News, Marketing, Social media, Yorkshire / Paul Snape
My best 40th birthday gift in June was the much heralded iPad, a gorgeous piece of design that I knew I wanted, but wasn’t sure quite why. A few months on and it has found a new place in my daily
July 20, 2010 / Public relations, Social media / Susan Reid
As print newspapers face fierce competition from digital media, the concept of charging readers for online content has been a hot topic of debate. However, with news this week that The Times has los
April 13, 2010 / Marketing, Public relations, Social media / Paul Snape
Although it has bubbled away for a long time, the Greenpeace anti-Nestle campaign very publicly reared its head recently, giving Nestle the perfect chance to feature as a high profile case study on ho
April 6, 2010 / AppealPR News, Marketing, Social media / Paul Snape
I wish there was some decent guidance about developing ‘apps’ for iPhone, BlackBerry and Android platforms, but there seems to be a conspiracy by 'techies' to keep the process as mysterious as p
February 11, 2010 / Marketing, Social media / Susan Reid
After the growing hysteria last year when it appeared that the Twitter epidemic was more virulent than swine flu, I was interested to see a report in Social Media Today indicating that the chirrup may