September 16, 2010 / AppealPR News, Public relations, Social media / Susan Reid
The ubiquitous internet really has given ‘power to the people’. Any individual now has the potential to wield the influence of a journalist – all he has to do is identify a niche subject and c
August 10, 2010 / AppealPR News, Marketing, Social media, Yorkshire / Paul Snape
My best 40th birthday gift in June was the much heralded iPad, a gorgeous piece of design that I knew I wanted, but wasn’t sure quite why. A few months on and it has found a new place in my daily
July 20, 2010 / Public relations, Social media / Susan Reid
As print newspapers face fierce competition from digital media, the concept of charging readers for online content has been a hot topic of debate. However, with news this week that The Times has los
April 13, 2010 / Marketing, Public relations, Social media / Paul Snape
Although it has bubbled away for a long time, the Greenpeace anti-Nestle campaign very publicly reared its head recently, giving Nestle the perfect chance to feature as a high profile case study on ho
April 6, 2010 / AppealPR News, Marketing, Social media / Paul Snape
I wish there was some decent guidance about developing ‘apps’ for iPhone, BlackBerry and Android platforms, but there seems to be a conspiracy by 'techies' to keep the process as mysterious as p
February 11, 2010 / Marketing, Social media / Susan Reid
After the growing hysteria last year when it appeared that the Twitter epidemic was more virulent than swine flu, I was interested to see a report in Social Media Today indicating that the chirrup may
January 25, 2010 / Social media / Susan Reid
While it’s almost impossible to keep up with the latest trends being followed by Gen Y (that’s the teens and 20s age segment), it’s nice to feel that you at least have your finger on the pulse a
December 31, 2009 / Social media / Susan Reid
An interesting article on Netimperative gives a flavour of some of the key issues of 2009 in its usual concise fashion - Iran, Swine Flu, Michael Jackson, Susan Boyle and Harry Potter were all top t
December 10, 2009 / Marketing, Public relations, Social media, Yorkshire / Paul Snape
This somewhat provocative question arose last week as I prepared to address an event hosted by the Yorkshire PM Forum with the aim of giving timely and informed advice to professional services market
November 13, 2009 / Social media / Susan Reid
As the long anticipated General Election approaches, it will be interesting to see how the social media revolution will impact on campaigning. The media circus that accompanies every election i