July 20, 2010 / Public relations, Social media / Susan Reid
As print newspapers face fierce competition from digital media, the concept of charging readers for online content has been a hot topic of debate. However, with news this week that The Times has los
April 13, 2010 / Marketing, Public relations, Social media / Fiona Kendall
Although it has bubbled away for a long time, the Greenpeace anti-Nestle campaign very publicly reared its head recently, giving Nestle the perfect chance to feature as a high profile case study on ho
April 6, 2010 / AppealPR News, Marketing, Social media / Paul Snape
I wish there was some decent guidance about developing ‘apps’ for iPhone, BlackBerry and Android platforms, but there seems to be a conspiracy by 'techies' to keep the process as mysterious as p
February 11, 2010 / Marketing, Social media / Susan Reid
After the growing hysteria last year when it appeared that the Twitter epidemic was more virulent than swine flu, I was interested to see a report in Social Media Today indicating that the chirrup may
January 25, 2010 / Social media / Susan Reid
While it’s almost impossible to keep up with the latest trends being followed by Gen Y (that’s the teens and 20s age segment), it’s nice to feel that you at least have your finger on the pulse a
December 31, 2009 / Social media / Susan Reid
An interesting article on Netimperative gives a flavour of some of the key issues of 2009 in its usual concise fashion - Iran, Swine Flu, Michael Jackson, Susan Boyle and Harry Potter were all top t
December 10, 2009 / Marketing, Public relations, Social media, Yorkshire / Paul Snape
This somewhat provocative question arose last week as I prepared to address an event hosted by the Yorkshire PM Forum with the aim of giving timely and informed advice to professional services market
November 13, 2009 / Social media / Susan Reid
As the long anticipated General Election approaches, it will be interesting to see how the social media revolution will impact on campaigning. The media circus that accompanies every election i
November 2, 2009 / Social media / Fiona Kendall
Last week marked the 40th birthday of the internet - at 10.30pm on 29 October 1969, the first ever telephone line message was sent from a computer at UCLA in Los Angeles to SRI in San Francisco. Altho
September 15, 2009 / Marketing, Public relations, Social media, Yorkshire / Susan Reid
I first heard about LinkedIn a couple of years ago and duly signed up having been told that ‘everyone’ was joining. After a quick five minutes spent creating a brief profile, I thought no more a