August 8, 2011 / Social media / Rachel Pycock
If you haven’t heard Google+ mentioned over the last few weeks, where have you been? Although Google have tried to downplay the launch, its new social network is here, and users have been clamou
July 11, 2011 / Public relations, Social media / Susan Reid
As of the end of last year, for the first time, more people in the US were reading their news online than from traditional newspapers. The continuing decline of print was clearly demonstrated in a sur
June 15, 2011 / AppealPR News, Public relations, Social media, Yorkshire / Susan Reid
2011 seems to be the year of the video news release. With many news channels now hosted online and even traditional media developing sophisticated websites, the provision of a concise, focused video
May 31, 2011 / AppealPR News, Social media / Susan Reid
I know that traditionally women are meant to be the maestros in the multi-tasking arena, but anyone with teenagers will be aware that being engaged with just one digital screen at any time is simply n
May 19, 2011 / Marketing, Social media / Susan Reid
Over the last 20 years, the growth in the scale and significance of the internet has been phenomenal, making it one of the most powerful platforms for communication today. But who would have thought
January 25, 2011 / AppealPR News, Social media / appealpr
Overused pun aside, my name is Jon, I’m on professional placement here at Appeal PR and I will be guest blogging. Amongst the top ten fastest rising search terms of 2010 was, of course, Justin
December 7, 2010 / AppealPR News, Social media / Susan Reid
If you’re wondering what 2011 might have in store in the fast moving digital world, some recent research from The Futures Company ht gives a taste of the year ahead. - Shock, ho
November 24, 2010 / AppealPR News, Marketing, Social media / Susan Reid
It’s now well known that adding a blog to your company’s web site is an excellent way of maximising search engine optimisation (SEO). Google et al love blogs because (if managed properly) they a
November 11, 2010 / AppealPR News, Social media, Yorkshire / Susan Reid
Every now and then, you see a blog which makes you think. A recent post from Nixon McInnes raised the interesting topic of ‘social media goodness’. Why do people bend over backwards to help o
September 24, 2010 / Marketing, Public relations, Social media, Yorkshire / Paul Snape
Gone are the days when bloggers were opinionated frustrated writers pounding away on obscure web sites. In 2007 the first bloggers in the US received formal press credentials although the history