October 3, 2009 / AppealPR News, Marketing, Public relations / Paul Snape
This week I was lucky enough to be a guest of Jaguar Cars at one of the most impressive marketing events I have seen for ages. The firm has started to take dealers, customers and other people (inclu
September 15, 2009 / Marketing, Public relations, Social media, Yorkshire / Susan Reid
I first heard about LinkedIn a couple of years ago and duly signed up having been told that ‘everyone’ was joining. After a quick five minutes spent creating a brief profile, I thought no more a
September 2, 2009 / AppealPR News, Public relations, Social media / Susan Reid
As I was catching up on the deluge of blogs I subscribe to (there are some really interesting posts out there and it’s worth making the time to keep up with the latest discussions), I was struck by
August 18, 2009 / AppealPR News, Marketing, Public relations, Social media, Yorkshire / Paul Snape
Like many businesses our sales fell in the first half of this year, but we have increased our marketing spend, placed adverts with key media, networked through our client base, invested in trainin
August 3, 2009 / Marketing, Public relations, Yorkshire / Paul Snape
Last year a client I work with referred to this as a 'leopard spot recession', he explained how some people were being really badly hit and others werent feeling it at all. This is still proving the
July 23, 2009 / Public relations / Duncan Greenwood
Our way out of the recession or the timing of it remain far from clear, doomsayers predicting a long, hard haul with continued problems for manufacturers in particular and brighter prospects for servi
July 22, 2009 / AppealPR News, Public relations, Social media / Paul Snape
I’ve never been an advocate of using complex terminology, technical speak and marketing buzz words during my career in PR, and have always found that a straight forward and direct approach to bu
July 21, 2009 / AppealPR News, Public relations, Yorkshire / Paul Snape
Well, its often been said that PR people like the sound of their own voice and the look of their own copy. I disagree, and we have, for many years been very happy being the anonymous people be