November 29, 2011 / AppealPR News, Public relations, Yorkshire / Sarah Hone
The Business of Manufacturing, a Question Time style debate on the future of UK manufacturing, chaired by Peter Marsh of the Financial Times, attracted lots of media attention last week. Wit
November 11, 2011 / AppealPR News, Public relations, Yorkshire / Rachel Pycock
One of our professional services clients, Grant Thornton, is also using video to convey its news in a more engaging way. The following video was featured on TheBusinessDesk.com and encapsulates the ke
July 11, 2011 / Public relations, Social media / Susan Reid
As of the end of last year, for the first time, more people in the US were reading their news online than from traditional newspapers. The continuing decline of print was clearly demonstrated in a sur
June 24, 2011 / AppealPR News, Public relations, Yorkshire / Susan Reid
As a B2B PR consultancy specialising in professional services, much of our work tends to involve writing fairly gritty, technical articles, often around complex financial issues. When we came across a
June 15, 2011 / AppealPR News, Public relations, Social media, Yorkshire / Susan Reid
2011 seems to be the year of the video news release. With many news channels now hosted online and even traditional media developing sophisticated websites, the provision of a concise, focused video
November 5, 2010 / Marketing, Public relations / Paul Snape
We operate PR accounts for around 15 clients, some large some not so large, some really tiny! With a range of media targets from national news titles, through all the regional and local papers to
October 28, 2010 / Marketing, Public relations / Susan Reid
What is sustainability; is there anything beyond the ‘green wash’ which makes it relevant to today’s businesses or is it just a ‘fluffy bunnies’ concept which some organisations feel they mu
October 8, 2010 / Public relations / Susan Reid
Freelance Public Relations photographer and former picture editor at the Yorkshire Post Newspapers, Giles Rocholl gives a brief guide to how to get a picture that will sell your news story The firs
September 30, 2010 / AppealPR News, Marketing, Public relations / Paul Snape
A picture paints a thousand words, or so the saying goes. But some of our press activity this week proves that quality photography really does often make the difference between a mediocre piece of cov
September 24, 2010 / Marketing, Public relations, Social media, Yorkshire / Paul Snape
Gone are the days when bloggers were opinionated frustrated writers pounding away on obscure web sites. In 2007 the first bloggers in the US received formal press credentials although the history