January 13, 2010 / AppealPR News, Marketing, Public relations / Fiona Kendall
There’s often an air of wary apprehension surrounding the business community’s attitude to journalists. For those who have few dealings with the media, an innocently probing question from a journa
December 21, 2009 / AppealPR News, Public relations / Fiona Kendall
One of a journalist’s most useful tools these days is his delete button. Swarms of news releases ping their way through cyberspace every day, but only a handful will ever see the light of day.Â
December 10, 2009 / Marketing, Public relations, Social media, Yorkshire / Paul Snape
This somewhat provocative question arose last week as I prepared to address an event hosted by the Yorkshire PM Forum with the aim of giving timely and informed advice to professional services market
December 10, 2009 / AppealPR News, Marketing, Public relations / Fiona Kendall
Bagging a bargain to add to my wardrobe is one of those lovely feelings in life that always makes me buzz with glee; there’s that delicious smugness when, on finding something I love, I discover itâ
November 9, 2009 / AppealPR News, Marketing, Public relations, Yorkshire / Paul Snape
When will organisations, particularly in the public sector, realise that a rigid tendering process just doesn’t work for PR and marketing? I get that there are rules for ensuring value is offered
October 3, 2009 / AppealPR News, Marketing, Public relations / Paul Snape
This week I was lucky enough to be a guest of Jaguar Cars at one of the most impressive marketing events I have seen for ages. The firm has started to take dealers, customers and other people (inclu
September 15, 2009 / Marketing, Public relations, Social media, Yorkshire / Susan Reid
I first heard about LinkedIn a couple of years ago and duly signed up having been told that ‘everyone’ was joining. After a quick five minutes spent creating a brief profile, I thought no more a
September 2, 2009 / AppealPR News, Public relations, Social media / Susan Reid
As I was catching up on the deluge of blogs I subscribe to (there are some really interesting posts out there and it’s worth making the time to keep up with the latest discussions), I was struck by
August 18, 2009 / AppealPR News, Marketing, Public relations, Social media, Yorkshire / Paul Snape
Like many businesses our sales fell in the first half of this year, but we have increased our marketing spend, placed adverts with key media, networked through our client base, invested in trainin
August 3, 2009 / Marketing, Public relations, Yorkshire / Paul Snape
Last year a client I work with referred to this as a 'leopard spot recession', he explained how some people were being really badly hit and others werent feeling it at all. This is still proving the