July 20, 2010 / Public relations, Social media / Susan Reid
As print newspapers face fierce competition from digital media, the concept of charging readers for online content has been a hot topic of debate. However, with news this week that The Times has los
May 17, 2010 / Marketing, Public relations, Yorkshire / Susan Reid
Although every sector and indeed every organisation, has its own specific marketing ‘challenges’, it’s sometimes interesting to get a feel for issues outside your own environment which might hel
May 7, 2010 / Public relations / Gideon Fireman
Here’s a question; what do the coastlines of Louisiana, Mississippi, Alabama and Florida have in common with BP’s green credentials? Answer, a massive oil slick could do all of them untold harm fo
April 13, 2010 / Marketing, Public relations, Social media / Fiona Kendall
Although it has bubbled away for a long time, the Greenpeace anti-Nestle campaign very publicly reared its head recently, giving Nestle the perfect chance to feature as a high profile case study on ho
January 13, 2010 / AppealPR News, Marketing, Public relations / Fiona Kendall
There’s often an air of wary apprehension surrounding the business community’s attitude to journalists. For those who have few dealings with the media, an innocently probing question from a journa
December 21, 2009 / AppealPR News, Public relations / Fiona Kendall
One of a journalist’s most useful tools these days is his delete button. Swarms of news releases ping their way through cyberspace every day, but only a handful will ever see the light of day.Â
December 10, 2009 / Marketing, Public relations, Social media, Yorkshire / Paul Snape
This somewhat provocative question arose last week as I prepared to address an event hosted by the Yorkshire PM Forum with the aim of giving timely and informed advice to professional services market
December 10, 2009 / AppealPR News, Marketing, Public relations / Fiona Kendall
Bagging a bargain to add to my wardrobe is one of those lovely feelings in life that always makes me buzz with glee; there’s that delicious smugness when, on finding something I love, I discover itâ
November 9, 2009 / AppealPR News, Marketing, Public relations, Yorkshire / Paul Snape
When will organisations, particularly in the public sector, realise that a rigid tendering process just doesn’t work for PR and marketing? I get that there are rules for ensuring value is offered
October 3, 2009 / AppealPR News, Marketing, Public relations / Paul Snape
This week I was lucky enough to be a guest of Jaguar Cars at one of the most impressive marketing events I have seen for ages. The firm has started to take dealers, customers and other people (inclu