October 3, 2009 / AppealPR News, Marketing, Public relations / Paul Snape
This week I was lucky enough to be a guest of Jaguar Cars at one of the most impressive marketing events I have seen for ages. The firm has started to take dealers, customers and other people (inclu
September 15, 2009 / Marketing, Public relations, Social media, Yorkshire / Susan Reid
I first heard about LinkedIn a couple of years ago and duly signed up having been told that ‘everyone’ was joining. After a quick five minutes spent creating a brief profile, I thought no more a
August 18, 2009 / AppealPR News, Marketing, Public relations, Social media, Yorkshire / Paul Snape
Like many businesses our sales fell in the first half of this year, but we have increased our marketing spend, placed adverts with key media, networked through our client base, invested in trainin
August 3, 2009 / Marketing, Public relations, Yorkshire / Paul Snape
Last year a client I work with referred to this as a 'leopard spot recession', he explained how some people were being really badly hit and others werent feeling it at all. This is still proving the
July 30, 2009 / AppealPR News, Marketing, Social media / Susan Reid
There can be no doubt that 2009 has been the Year of Twitter – everyone’s doing it from celebrities to government ministers (not to mention the US President) and there’s even talk of makin