May 17, 2010 / Marketing, Public relations, Yorkshire / Susan Reid
Although every sector and indeed every organisation, has its own specific marketing ‘challenges’, it’s sometimes interesting to get a feel for issues outside your own environment which might hel
April 13, 2010 / Marketing, Public relations, Social media / Fiona Kendall
Although it has bubbled away for a long time, the Greenpeace anti-Nestle campaign very publicly reared its head recently, giving Nestle the perfect chance to feature as a high profile case study on ho
April 6, 2010 / AppealPR News, Marketing, Social media / Paul Snape
I wish there was some decent guidance about developing ‘apps’ for iPhone, BlackBerry and Android platforms, but there seems to be a conspiracy by 'techies' to keep the process as mysterious as p
March 5, 2010 / Marketing / Susan Reid
This week’s BBC strategy review proposing a wave of closures and cuts in its online, television and radio services has left me somewhat perplexed. Surely this great institution, envied throughout
February 11, 2010 / Marketing, Social media / Susan Reid
After the growing hysteria last year when it appeared that the Twitter epidemic was more virulent than swine flu, I was interested to see a report in Social Media Today indicating that the chirrup may
January 13, 2010 / AppealPR News, Marketing, Public relations / Fiona Kendall
There’s often an air of wary apprehension surrounding the business community’s attitude to journalists. For those who have few dealings with the media, an innocently probing question from a journa
December 23, 2009 / Marketing / Susan Reid
There’s always a fair amount of retrospective analysis as we approach a New Year, let alone a new decade. It certainly seems like an awful lot has happened since the millennium was welcomed with a
December 10, 2009 / Marketing, Public relations, Social media, Yorkshire / Paul Snape
This somewhat provocative question arose last week as I prepared to address an event hosted by the Yorkshire PM Forum with the aim of giving timely and informed advice to professional services market
December 10, 2009 / AppealPR News, Marketing, Public relations / Fiona Kendall
Bagging a bargain to add to my wardrobe is one of those lovely feelings in life that always makes me buzz with glee; there’s that delicious smugness when, on finding something I love, I discover itâ
November 9, 2009 / AppealPR News, Marketing, Public relations, Yorkshire / Paul Snape
When will organisations, particularly in the public sector, realise that a rigid tendering process just doesn’t work for PR and marketing? I get that there are rules for ensuring value is offered