March 5, 2010 / Marketing / Susan Reid
This week’s BBC strategy review proposing a wave of closures and cuts in its online, television and radio services has left me somewhat perplexed. Surely this great institution, envied throughout
February 11, 2010 / Marketing, Social media / Susan Reid
After the growing hysteria last year when it appeared that the Twitter epidemic was more virulent than swine flu, I was interested to see a report in Social Media Today indicating that the chirrup may
January 13, 2010 / AppealPR News, Marketing, Public relations / Fiona Kendall
There’s often an air of wary apprehension surrounding the business community’s attitude to journalists. For those who have few dealings with the media, an innocently probing question from a journa
December 23, 2009 / Marketing / Susan Reid
There’s always a fair amount of retrospective analysis as we approach a New Year, let alone a new decade. It certainly seems like an awful lot has happened since the millennium was welcomed with a
December 10, 2009 / Marketing, Public relations, Social media, Yorkshire / Paul Snape
This somewhat provocative question arose last week as I prepared to address an event hosted by the Yorkshire PM Forum with the aim of giving timely and informed advice to professional services market
December 10, 2009 / AppealPR News, Marketing, Public relations / Fiona Kendall
Bagging a bargain to add to my wardrobe is one of those lovely feelings in life that always makes me buzz with glee; there’s that delicious smugness when, on finding something I love, I discover itâ
November 9, 2009 / AppealPR News, Marketing, Public relations, Yorkshire / Paul Snape
When will organisations, particularly in the public sector, realise that a rigid tendering process just doesn’t work for PR and marketing? I get that there are rules for ensuring value is offered
October 3, 2009 / AppealPR News, Marketing, Public relations / Paul Snape
This week I was lucky enough to be a guest of Jaguar Cars at one of the most impressive marketing events I have seen for ages. The firm has started to take dealers, customers and other people (inclu
September 15, 2009 / Marketing, Public relations, Social media, Yorkshire / Susan Reid
I first heard about LinkedIn a couple of years ago and duly signed up having been told that ‘everyone’ was joining. After a quick five minutes spent creating a brief profile, I thought no more a
August 18, 2009 / AppealPR News, Marketing, Public relations, Social media, Yorkshire / Paul Snape
Like many businesses our sales fell in the first half of this year, but we have increased our marketing spend, placed adverts with key media, networked through our client base, invested in trainin