May 19, 2011 / Marketing, Social media / Susan Reid
Over the last 20 years, the growth in the scale and significance of the internet has been phenomenal, making it one of the most powerful platforms for communication today. But who would have thought
February 4, 2011 / Marketing / Susan Reid
That was the promise made by the latest seminar hosted by the Yorkshire group of professional services marketing association, the PM Forum. Presented by Yorkshire business woman and former Apprentic
November 24, 2010 / AppealPR News, Marketing, Social media / Susan Reid
It’s now well known that adding a blog to your company’s web site is an excellent way of maximising search engine optimisation (SEO). Google et al love blogs because (if managed properly) they a
November 5, 2010 / Marketing, Public relations / Paul Snape
We operate PR accounts for around 15 clients, some large some not so large, some really tiny! With a range of media targets from national news titles, through all the regional and local papers to
October 28, 2010 / Marketing, Public relations / Susan Reid
What is sustainability; is there anything beyond the ‘green wash’ which makes it relevant to today’s businesses or is it just a ‘fluffy bunnies’ concept which some organisations feel they mu
October 18, 2010 / Marketing / Rachel Pycock
Most people, if not all, are lured by the possibility of something for nothing. Precisely the reason why competitions are an effective way to drive traffic to a website. Take our client, TheFashionPi
September 30, 2010 / AppealPR News, Marketing, Public relations / Paul Snape
A picture paints a thousand words, or so the saying goes. But some of our press activity this week proves that quality photography really does often make the difference between a mediocre piece of cov
September 24, 2010 / Marketing, Public relations, Social media, Yorkshire / Paul Snape
Gone are the days when bloggers were opinionated frustrated writers pounding away on obscure web sites. In 2007 the first bloggers in the US received formal press credentials although the history
August 10, 2010 / AppealPR News, Marketing, Social media, Yorkshire / Paul Snape
My best 40th birthday gift in June was the much heralded iPad, a gorgeous piece of design that I knew I wanted, but wasn’t sure quite why. A few months on and it has found a new place in my daily
May 17, 2010 / Marketing, Public relations, Yorkshire / Susan Reid
Although every sector and indeed every organisation, has its own specific marketing ‘challenges’, it’s sometimes interesting to get a feel for issues outside your own environment which might hel