Archive for the AppealPR News Category

February 25, 2010 / AppealPR News / Susan Reid

Pink Is Not the New Black

Pink Is Not the New Black

Over the last 20 years, women’s attitude towards technology has shifted dramatically.  Who has the most megabytes is no longer purely the domain of men, the use of gadgets from netbooks to smart ph

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January 29, 2010 / AppealPR News / Paul Snape

iPad or iFad?

iPad or iFad?

Apple boasts that it’s “a truly magical, revolutionary product”. Analysts have heralded its arrival as a potential saviour for the publishing industry. A journalist described it as an iphone on

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January 13, 2010 / AppealPR News, Marketing, Public relations / Paul Snape

Handy hints for dealing with the media

Handy hints for dealing with the media

There’s often an air of wary apprehension surrounding the business community’s attitude to journalists. For those who have few dealings with the media, an innocently probing question from a journa

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January 8, 2010 / AppealPR News / Susan Reid

What Were Four Million Britons Doing on Christmas Day?

What Were Four Million Britons Doing on Christmas Day?

Apart from opening presents and recovering from too much turkey, I was amazed to read that on 25th December much of the nation was shopping on the internet!  It seems that almost 4m of us spent over

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December 21, 2009 / AppealPR News, Public relations / Paul Snape

Ten Tips for Writing Killer News Releases

Ten Tips for Writing Killer News Releases

One of a journalist’s most useful tools these days is his delete button. Swarms of news releases ping their way through cyberspace every day, but only a handful will ever see the light of day. 

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December 10, 2009 / AppealPR News, Marketing, Public relations / Paul Snape

How to Find a Fashion Bargain

How to Find a Fashion Bargain

Bagging a bargain to add to my wardrobe is one of those lovely feelings in life that always makes me buzz with glee; there’s that delicious smugness when, on finding something I love, I discover it

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November 9, 2009 / AppealPR News, Marketing, Public relations, Yorkshire / Paul Snape

Tick Box Tendering

Tick Box Tendering

When will organisations, particularly in the public sector, realise that a rigid tendering process just doesn’t work for PR and marketing?  I get that there are rules for ensuring value is offered

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October 8, 2009 / AppealPR News / Susan Reid

Guest Blog - The Benefits of Twitter

Guest Blog – The Benefits of Twitter

Richard Barker of digital design agency, Harrison Mann, gives some tips about optimising Twitter for business. Following a discussion with Susan and Paul from Appeal PR about how clients can use so

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October 3, 2009 / AppealPR News, Marketing, Public relations / Paul Snape

Jaguar’s Confidence Deserves to Pay Off

Jaguar’s Confidence Deserves to Pay Off

This week I was lucky enough to be a guest of Jaguar Cars at one of the most impressive marketing events I have seen for ages.  The firm has started to take dealers, customers and other people (inclu

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September 24, 2009 / AppealPR News / appealpr

Fings ain't what they used to be!

Fings ain’t what they used to be!

We’ve all heard of ‘Angry of Tunbridge Wells’,  but I have to confess to being ‘Confused of Harrogate’ and all because of a missing apostrophe on my road sign which proclaims that I live in

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