February 25, 2010 / AppealPR News / Susan Reid
Over the last 20 years, women’s attitude towards technology has shifted dramatically. Who has the most megabytes is no longer purely the domain of men, the use of gadgets from netbooks to smart ph
January 29, 2010 / AppealPR News / Paul Snape
Apple boasts that it’s “a truly magical, revolutionary product”. Analysts have heralded its arrival as a potential saviour for the publishing industry. A journalist described it as an iphone on
January 13, 2010 / AppealPR News, Marketing, Public relations / Paul Snape
There’s often an air of wary apprehension surrounding the business community’s attitude to journalists. For those who have few dealings with the media, an innocently probing question from a journa
January 8, 2010 / AppealPR News / Susan Reid
Apart from opening presents and recovering from too much turkey, I was amazed to read that on 25th December much of the nation was shopping on the internet! It seems that almost 4m of us spent over
December 21, 2009 / AppealPR News, Public relations / Paul Snape
One of a journalist’s most useful tools these days is his delete button. Swarms of news releases ping their way through cyberspace every day, but only a handful will ever see the light of day.
December 10, 2009 / AppealPR News, Marketing, Public relations / Paul Snape
Bagging a bargain to add to my wardrobe is one of those lovely feelings in life that always makes me buzz with glee; there’s that delicious smugness when, on finding something I love, I discover it
November 9, 2009 / AppealPR News, Marketing, Public relations, Yorkshire / Paul Snape
When will organisations, particularly in the public sector, realise that a rigid tendering process just doesn’t work for PR and marketing? I get that there are rules for ensuring value is offered
October 8, 2009 / AppealPR News / Susan Reid
Richard Barker of digital design agency, Harrison Mann, gives some tips about optimising Twitter for business. Following a discussion with Susan and Paul from Appeal PR about how clients can use so
October 3, 2009 / AppealPR News, Marketing, Public relations / Paul Snape
This week I was lucky enough to be a guest of Jaguar Cars at one of the most impressive marketing events I have seen for ages. The firm has started to take dealers, customers and other people (inclu
September 24, 2009 / AppealPR News / appealpr
We’ve all heard of ‘Angry of Tunbridge Wells’, but I have to confess to being ‘Confused of Harrogate’ and all because of a missing apostrophe on my road sign which proclaims that I live in