May 19, 2010 / AppealPR News / appealpr
Our online alert service for fashion bargain hunters, TheFashionPixie.com has just launched the UK’s first iPhone App which lets users see where the best High Street bargains are, while they’re ou
April 6, 2010 / AppealPR News, Marketing, Social media / Paul Snape
I wish there was some decent guidance about developing ‘apps’ for iPhone, BlackBerry and Android platforms, but there seems to be a conspiracy by 'techies' to keep the process as mysterious as p
March 17, 2010 / AppealPR News / Susan Reid
For everyone else out there, whose iPhone is their new best friend (did you know that a staggering 91 per cent of users would recommend the device?) , I feel it’s only fair to share some of my curr
February 25, 2010 / AppealPR News / Susan Reid
Over the last 20 years, women’s attitude towards technology has shifted dramatically. Who has the most megabytes is no longer purely the domain of men, the use of gadgets from netbooks to smart ph
January 29, 2010 / AppealPR News / Paul Snape
Apple boasts that it’s “a truly magical, revolutionary product”. Analysts have heralded its arrival as a potential saviour for the publishing industry. A journalist described it as an iphone on
January 13, 2010 / AppealPR News, Marketing, Public relations / Paul Snape
There’s often an air of wary apprehension surrounding the business community’s attitude to journalists. For those who have few dealings with the media, an innocently probing question from a journa
January 8, 2010 / AppealPR News / Susan Reid
Apart from opening presents and recovering from too much turkey, I was amazed to read that on 25th December much of the nation was shopping on the internet! It seems that almost 4m of us spent over
December 21, 2009 / AppealPR News, Public relations / Paul Snape
One of a journalist’s most useful tools these days is his delete button. Swarms of news releases ping their way through cyberspace every day, but only a handful will ever see the light of day.
December 10, 2009 / AppealPR News, Marketing, Public relations / Paul Snape
Bagging a bargain to add to my wardrobe is one of those lovely feelings in life that always makes me buzz with glee; there’s that delicious smugness when, on finding something I love, I discover it
November 9, 2009 / AppealPR News, Marketing, Public relations, Yorkshire / Paul Snape
When will organisations, particularly in the public sector, realise that a rigid tendering process just doesn’t work for PR and marketing? I get that there are rules for ensuring value is offered