November 11, 2010 / AppealPR News, Social media, Yorkshire / Susan Reid
Every now and then, you see a blog which makes you think. A recent post from Nixon McInnes raised the interesting topic of ‘social media goodness’. Why do people bend over backwards to help o
September 30, 2010 / AppealPR News, Marketing, Public relations / Paul Snape
A picture paints a thousand words, or so the saying goes. But some of our press activity this week proves that quality photography really does often make the difference between a mediocre piece of cov
September 16, 2010 / AppealPR News, Public relations, Social media / Susan Reid
The ubiquitous internet really has given ‘power to the people’. Any individual now has the potential to wield the influence of a journalist – all he has to do is identify a niche subject and c
August 10, 2010 / AppealPR News, Marketing, Social media, Yorkshire / Paul Snape
My best 40th birthday gift in June was the much heralded iPad, a gorgeous piece of design that I knew I wanted, but wasn’t sure quite why. A few months on and it has found a new place in my daily
July 2, 2010 / AppealPR News / appealpr
The latest seminar hosted by the Yorkshire group of the professional services marketing association, the PM Forum, gave some useful tips for building a dream client base which are relevant to most ind
June 11, 2010 / AppealPR News / appealpr
For PR practitioners and their clients, there’s a lesson to be learnt as the huge oil disaster in the Gulf of Mexico continues and I don’t just mean simply referring to it as a “leak”. All
June 7, 2010 / AppealPR News / appealpr
Let’s face it, with the Prime Minister warning of the impact of tackling the country’s £156 billion deficit and the sound of axes being sharpened ahead of the Budget on June 22, it would be fai
May 19, 2010 / AppealPR News / appealpr
Our online alert service for fashion bargain hunters, TheFashionPixie.com has just launched the UK’s first iPhone App which lets users see where the best High Street bargains are, while they’re ou
April 6, 2010 / AppealPR News, Marketing, Social media / Paul Snape
I wish there was some decent guidance about developing ‘apps’ for iPhone, BlackBerry and Android platforms, but there seems to be a conspiracy by 'techies' to keep the process as mysterious as p
March 17, 2010 / AppealPR News / Susan Reid
For everyone else out there, whose iPhone is their new best friend (did you know that a staggering 91 per cent of users would recommend the device?) , I feel it’s only fair to share some of my curr