Archive for the AppealPR News Category

November 29, 2011 / AppealPR News, Public relations, Yorkshire / Sarah Hone

Leeds Manufacturing video amplifies national debate

  The Business of Manufacturing, a Question Time style debate on the future of UK manufacturing, chaired by Peter Marsh of the Financial Times, attracted lots of media attention last week. Wit

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November 11, 2011 / AppealPR News, Public relations, Yorkshire / Rachel Pycock

Bringing an event to life with video

One of our professional services clients, Grant Thornton, is also using video to convey its news in a more engaging way. The following video was featured on TheBusinessDesk.com and encapsulates the ke

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November 2, 2011 / AppealPR News / Susan Reid

Online Video is Three Times More Likely to be Covered

Online Video is Three Times More Likely to be Covered

We’ve long been advocates of online video, believing that telling a news story visually is a great way of engaging the audience as well as providing valuable search engine optimisation benefits.  R

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June 24, 2011 / AppealPR News, Public relations, Yorkshire / Susan Reid

Save the rainforests, save the world

Save the rainforests, save the world

As a B2B PR consultancy specialising in professional services, much of our work tends to involve writing fairly gritty, technical articles, often around complex financial issues. When we came across a

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June 15, 2011 / AppealPR News, Public relations, Social media, Yorkshire / Susan Reid

The Benefits of Online Video

2011 seems to be the year of the video news release.  With many news channels now hosted online and even traditional media developing sophisticated websites, the provision of a concise, focused video

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May 31, 2011 / AppealPR News, Social media / Susan Reid

The age of multi-tasking

The age of multi-tasking

I know that traditionally women are meant to be the maestros in the multi-tasking arena, but anyone with teenagers will be aware that being engaged with just one digital screen at any time is simply n

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January 25, 2011 / AppealPR News, Social media / appealpr

I Don’t Belieb it: 2010’s Retaining Champ

I Don’t Belieb it: 2010’s Retaining Champ

 Overused pun aside, my name is Jon, I’m on professional placement here at Appeal PR and I will be guest blogging. Amongst the top ten fastest rising search terms of 2010 was, of course, Justin

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December 7, 2010 / AppealPR News, Social media / Susan Reid

Digital developments for 2011

Digital developments for 2011

If you’re wondering what 2011 might have in store in the fast moving digital world, some recent research from The Futures Company ht gives a taste of the year ahead. -          Shock, ho

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November 24, 2010 / AppealPR News, Marketing, Social media / Susan Reid

Blogging for SEO

Blogging for SEO

It’s now well known that adding a blog to your company’s web site is an excellent way of maximising search engine optimisation (SEO).  Google et al love blogs because (if managed properly) they a

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November 19, 2010 / AppealPR News / Paul Snape

Has the Sunday Times lost its digital PR value?

Has the Sunday Times lost its digital PR value?

The Sunday Times’ decision to raise the paywall on content earlier this year was a bold and controversial move that will prove the right or wrong one only in time. But what does it mean for the

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