July 2, 2010 / AppealPR News / Gideon Fireman
The latest seminar hosted by the Yorkshire group of the professional services marketing association, the PM Forum, gave some useful tips for building a dream client base which are relevant to most ind
June 11, 2010 / AppealPR News / Gideon Fireman
For PR practitioners and their clients, there’s a lesson to be learnt as the huge oil disaster in the Gulf of Mexico continues and I don’t just mean simply referring to it as a “leak”. All
June 7, 2010 / AppealPR News / Gideon Fireman
Let’s face it, with the Prime Minister warning of the impact of tackling the country’s £156 billion deficit and the sound of axes being sharpened ahead of the Budget on June 22, it would be fai
May 19, 2010 / AppealPR News / Gideon Fireman
Our online alert service for fashion bargain hunters, TheFashionPixie.com has just launched the UK’s first iPhone App which lets users see where the best High Street bargains are, while they’re ou
April 6, 2010 / AppealPR News, Marketing, Social media / Paul Snape
I wish there was some decent guidance about developing ‘apps’ for iPhone, BlackBerry and Android platforms, but there seems to be a conspiracy by 'techies' to keep the process as mysterious as p
March 17, 2010 / AppealPR News / Susan Reid
For everyone else out there, whose iPhone is their new best friend (did you know that a staggering 91 per cent of users would recommend the device?) , I feel it’s only fair to share some of my curr
February 25, 2010 / AppealPR News / Susan Reid
Over the last 20 years, women’s attitude towards technology has shifted dramatically. Who has the most megabytes is no longer purely the domain of men, the use of gadgets from netbooks to smart ph
January 29, 2010 / AppealPR News / Fiona Kendall
Apple boasts that it’s “a truly magical, revolutionary product”. Analysts have heralded its arrival as a potential saviour for the publishing industry. A journalist described it as an iphone on
January 13, 2010 / AppealPR News, Marketing, Public relations / Fiona Kendall
There’s often an air of wary apprehension surrounding the business community’s attitude to journalists. For those who have few dealings with the media, an innocently probing question from a journa
January 8, 2010 / AppealPR News / Susan Reid
Apart from opening presents and recovering from too much turkey, I was amazed to read that on 25th December much of the nation was shopping on the internet! It seems that almost 4m of us spent over