November 29, 2011 / AppealPR News, Public relations, Yorkshire / Sarah Hone
The Business of Manufacturing, a Question Time style debate on the future of UK manufacturing, chaired by Peter Marsh of the Financial Times, attracted lots of media attention last week. Wit
November 11, 2011 / AppealPR News, Public relations, Yorkshire / Rachel Pycock
One of our professional services clients, Grant Thornton, is also using video to convey its news in a more engaging way. The following video was featured on TheBusinessDesk.com and encapsulates the ke
November 2, 2011 / AppealPR News / Susan Reid
We’ve long been advocates of online video, believing that telling a news story visually is a great way of engaging the audience as well as providing valuable search engine optimisation benefits. R
June 24, 2011 / AppealPR News, Public relations, Yorkshire / Susan Reid
As a B2B PR consultancy specialising in professional services, much of our work tends to involve writing fairly gritty, technical articles, often around complex financial issues. When we came across a
June 15, 2011 / AppealPR News, Public relations, Social media, Yorkshire / Susan Reid
2011 seems to be the year of the video news release. With many news channels now hosted online and even traditional media developing sophisticated websites, the provision of a concise, focused video
May 31, 2011 / AppealPR News, Social media / Susan Reid
I know that traditionally women are meant to be the maestros in the multi-tasking arena, but anyone with teenagers will be aware that being engaged with just one digital screen at any time is simply n
January 25, 2011 / AppealPR News, Social media / appealpr
Overused pun aside, my name is Jon, I’m on professional placement here at Appeal PR and I will be guest blogging. Amongst the top ten fastest rising search terms of 2010 was, of course, Justin
December 7, 2010 / AppealPR News, Social media / Susan Reid
If you’re wondering what 2011 might have in store in the fast moving digital world, some recent research from The Futures Company ht gives a taste of the year ahead. - Shock, ho
November 24, 2010 / AppealPR News, Marketing, Social media / Susan Reid
It’s now well known that adding a blog to your company’s web site is an excellent way of maximising search engine optimisation (SEO). Google et al love blogs because (if managed properly) they a
November 19, 2010 / AppealPR News / Paul Snape
The Sunday Times’ decision to raise the paywall on content earlier this year was a bold and controversial move that will prove the right or wrong one only in time. But what does it mean for the