Back the bid…
August 7th, 2009 by Paul Snape | Posted in Social media, Yorkshire | No Comments »
Tags: B2B, Campaigns, Social media
Just think of it, June 2018, a balmy Saturday evening and a capacity crowd are coming to watch Brazil vs Italy at Elland Road.
The recently improving Marketing Leeds are quick off the blocks with a campaign that – if its supported and successful – might, just might deliver a great deal of business benefit, tourism and profile for the region nine years from now.
Their business to business shove for the ‘Back The Bid Leeds’ campaign has been a decent attempt at stitching together social media devices and online resources to spread support for the voting process for a Leeds bid to host games during the 2018 World Cup.
The e-mail bulletin that we received from Marketing Leeds encouraging people to sign up as a supporter online and spread the word through the business community via e-mail footers and signatures isn’t too tired to be worth a go.
The ability to tie in widgets for most of social media sites should really give the campaign the chance to spread virally through Facebook and LinkedIn as well as being shared on a number of blogs already too.
I doubt whether even something as enticing as being able to watch the world’s best teams playing in Yorkshire will encourage millions of people to get involved, but to my mind its far more worthwhile (and cheaper) way to spend two minutes than voting for ‘celebs’ on (lack of) reality TV shows.
We are hopeful that Sheffield will get their bid support going too, we need some profile for Yorkshire globally and this possible opportunity is as good as it gets.
Leeds’ heritage as a European footballing city, and its die-hard supporters who are at Elland Road week in, week out regardless of their league status deserves to be recognised. Long term thinking is what we need to really make a difference to the profile and fortunes of this city.
So, why not take two minutes, follow Big Boris’ lead and support the bid…in nine years time as you watch Gary Lineker managing England to defend the World Cup (OK, now I am getting carried away), you might be very pleased you did!
