Archive for April, 2010

April 13, 2010 / Marketing, Public relations, Social media / Paul Snape

Have a Break?

Have a Break?

Although it has bubbled away for a long time, the Greenpeace anti-Nestle campaign very publicly reared its head recently, giving Nestle the perfect chance to feature as a high profile case study on ho

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April 6, 2010 / AppealPR News, Marketing, Social media / Paul Snape

Developing iPhone apps isn’t rocket science...

Developing iPhone apps isn’t rocket science…

I wish there was some decent guidance about developing ‘apps’ for iPhone, BlackBerry and Android platforms, but there seems to be a conspiracy by 'techies' to keep the process as mysterious as p

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