November 29 / AppealPR News, Public relations, Yorkshire / Sarah Hone
The Business of Manufacturing, a Question Time style debate on the future of UK manufacturing, chaired by Peter Marsh of the Financial Times, attracted lots of media attention last week. With some high-profile business leaders on the panel, including Juergen Maier of Siemens and James Averdieck, founder of Gu Chocolate Puds, the event created plenty of incisive comment on the prospects for growth in manufacturing and engineering rebalancing the national economy.
Working with the debate’s organisers, Marketing Leeds and Leeds Manufacturing, Appeal helped broaden media interest in the story by creating a video that provided an informative summary of the event, featuring interviews with the speakers. The video was used on TheBusinessDesk.com, to generate greater depth …
November 11 / AppealPR News, Public relations, Yorkshire / Rachel Pycock
One of our professional services clients, Grant Thornton, is also using video to convey its news in a more engaging way. The following video was featured on TheBusinessDesk.com and encapsulates the ke...
November 2 / AppealPR News / Susan Reid
We’ve long been advocates of online video, believing that telling a news story visually is a great way of engaging the audience as well as providing valuable search engine optimisation benefits. R...
August 8 / Social media / Rachel Pycock
If you haven’t heard Google+ mentioned over the last few weeks, where have you been? Although Google have tried to downplay the launch, its new social network is here, and users have been clamou...
July 11 / Public relations, Social media / Susan Reid
As of the end of last year, for the first time, more people in the US were reading their news online than from traditional newspapers. The continuing decline of print was clearly demonstrated in a sur...
June 24 / AppealPR News, Public relations, Yorkshire / Susan Reid
As a B2B PR consultancy specialising in professional services, much of our work tends to involve writing fairly gritty, technical articles, often around complex financial issues. When we came across a...
June 15 / AppealPR News, Public relations, Social media, Yorkshire / Susan Reid
2011 seems to be the year of the video news release. With many news channels now hosted online and even traditional media developing sophisticated websites, the provision of a concise, focused video...
May 31 / AppealPR News, Social media / Susan Reid
I know that traditionally women are meant to be the maestros in the multi-tasking arena, but anyone with teenagers will be aware that being engaged with just one digital screen at any time is simply n...
May 19 / Marketing, Social media / Susan Reid
Over the last 20 years, the growth in the scale and significance of the internet has been phenomenal, making it one of the most powerful platforms for communication today. But who would have thought...
February 4 / Marketing / Susan Reid
That was the promise made by the latest seminar hosted by the Yorkshire group of professional services marketing association, the PM Forum. Presented by Yorkshire business woman and former Apprentic...
January 25 / AppealPR News, Social media / appealpr
Overused pun aside, my name is Jon, I’m on professional placement here at Appeal PR and I will be guest blogging. Amongst the top ten fastest rising search terms of 2010 was, of course, Justin ...